WEB MARKETING DICTIONARY DEFINITIONS:
Affiliate Marketing
-Affiliate marketing is the process of sharing marketing and sales programs that compensates marketing affiliates (partners) for their role in communicating and selling to customers.
Click Through Rate (CTR)
-The ratio (usually in percentage form) of how many clicks a link receives from visitors compared to the number of times the link is displayed. An example of click through rate is a link that is clicked 5 times out of 100 displays to visitors is 5%.
Co-marketing
-The joint marketing of products or services. Co-marketing of products or services commonly involves the manufacturer or service provider giving marketing allowances or incentives to retailers or other sales focused companies for specific marketing promotions in their market areas.
Data Mining
-Data mining is the process of reviewing and analyzing information (data) for the purpose of identifying common characteristics that may be useful for other purposes. Data mining is commonly used in marketing programs to identify people or customers that have specific types of needs or buying patterns.
Database Marketing
-Database marketing is the process of managing lists, identifying prospective customers, and tracking marketing and sales information using databases. Database marketing systems generally include lists of potential customers (data warehousing), identification of prospective customers for specific products or services (data mining), and tracking the sending and responses to marketing and sales materials.
Digital Rights Management (DRM)
-Digital rights management is a system of access control and copy protection used to control the distribution of digital media. DRM involves the control of physical access to information, identity validation (authentication), service authorization, and media protection (encryption). DRM systems are typically incorporated or integrated with other systems such as content management system, billing systems, and royalty management. Some of the key parts of DRM systems include key management, product packaging, user rights management (URM), data encryption, product fulfillment and product monitoring.
Electronic Commerce (E-commerce or ECommerce)
-A shopping medium that uses electronic networks (such as the Internet or telecommunications) to present products and process orders.
Email Marketing
-Email marketing is the process of sending marketing and sales information using email messaging systems. Email marketing systems generally combine advanced message broadcast systems along with tracking systems that can monitor the reception, opening, and response to email messages that have been sent.
Web Marketing Directory.